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Louise Cadenaule
Inspired by the Art Deco heritage and warm, welcoming atmosphere of the place, the new identity reflects a balance between timeless elegance and modern clarity. The logo combines a sophisticated serif typeface with a refined monogram, subtly revealing the hotel’s name within a geometric composition.
Client:
Hôtel Moris
My Role:
Designer
Year:
2021
Service Provided:
Branding, Art Direction
The visual language is supported by a rich and flexible color palette — combining warm terracotta and beige tones with a deep, serene navy blue. Custom typography, iconography, and print applications (stationery, signage, social media…) were all carefully designed to ensure a consistent and elevated experience across all touchpoints.
The result is a brand identity that feels both intimate and iconic, perfectly aligned with the spirit of Hôtel Moris: accessible, refined, and full of character.
